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TikTok • Review

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The app “TikTok” is one of the most downloaded apps ever, alongside Facebook, Instagram and WhatsApp. The free app TikTok has been around since 2016. Initially, the app was mainly popular in China, still under “Douyin”. In 2017, Douyin also took off in the western world, but first, under the name musical.ly, the app received its current name TikTok.

It is a social network similar to Instagram. Instead of pictures, however, short, self-made videos are accompanied by music. People often dance or sing along synchronously. In the meantime, however, it is no longer just about music and dance. News, fashion and comedy are also essential topics on TikTok.

Today’s stars of the social media world have achieved their fame not only through YouTube or Instagram but also through TikTok.

Similar to Instagram, it is about entertaining and easily digestible content. Since the videos are usually limited to a length of 10 seconds, new impressions are always pelting the user.

Why is it so popular

TikTok offers straightforward and intuitive handling. Users do not necessarily have to follow other users or specific hashtags but can lose themselves for hours in the automatically starting short videos. 

In this sense, TikTok is reminiscent of a contemporary television version. Another critical success factor is the app’s musical focus. Last but not least, it is not yet flooded with advertising.

Who is on TikTok?

According to the Media, it is predominantly women under 24 who use TikTok in Europe. The figures range from 55% to over 60% women, depending on the country. According to the latest user figures, the social media channel has over one billion users and is growing fast. The most active users are in America, with 138 million, although the somewhat crazy President Donald Trump wanted to stop this success path. What is overwhelming is that users spend 95 minutes daily on this platform.

We are also on this channel as pure consumers, we are in the minority by age, but we enjoy the exciting clips.

We would not be surprised, if tiktok is working on a kind of metaverse idea to such as Upland make the clips even 3-D.