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Xiaomi Corporation (/ˈʃaʊmiː/; Chinese: 小米), commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest manufacturer of smartphones in the world, most of which run the MIUI operating system. The company is ranked 338th and the youngest on the Fortune Global 500.
Xiaomi was founded in 2010 in Beijing by now multi-billionaire Lei Jun when he was 40 years old, along with six senior associates. Lei had founded Kingsoft and Joyo.com, which he sold to Amazon for $75 million in 2004. In August 2011, Xiaomi released its first smartphone, and by 2014, it had the largest market share of smartphones sold in China. Initially, the company only sold its products online; however, it later opened brick-and-mortar stores. By 2015, it was developing a wide range of consumer electronics. In 2020, the company sold 146.3 million smartphones, and its MIUI operating system has over 500 million monthly active users. In the second quarter of 2021, Xiaomi surpassed Apple Inc. to become the second-largest seller of smartphones worldwide, with a 17% market share, according to Canalys. It also is a major manufacturer of appliances, including televisions, flashlights, uncrewed aerial vehicles, and air purifiers, using its Internet of Things and Xiaomi Smart Home product ecosystems.
Xiaomi keeps its prices close to its manufacturing costs, and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies. The company also uses inventory optimization and flash sales to keep its inventory low.