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The Coca-Cola Company. One of the most known soft drink companies and one of the biggest brands in the world. Even with a great reputation and household name, brands like this still need to come up with different ways to keep their audience interested in their products.
In the summer of 2014, The Coca-Cola company’s “Share a Coke” campaign rolled out in the United States after a successful two-year stint in Australia. This interactive marketing effort swapped the Coca-Cola logo on the famous bottles and replaced it with hundreds of the most popular names in the country
