Reading Time: 3 minutes Blogging, Online Shop, Brick-and-Mortar Shop French style is one of the most sought after all over the world, so it’s no surprise that Sézane’s pieces are popular with international shoppers. More and more online shops are relying on “brick-and-mortar” shops, i.e. real flagship stores where customers can touch the goods, try them on and – …
The Sézane brand is continuously making people talk about it. After a few months of work, the label adulated by fashion designers is re-opening its Parisian Apartment on April 14. Its 100% connected boutique opened last fall.
In addition to being able to try and order pieces from the Sézane collections, customers will be able to leave with an article from the lifestyle selection. Decoration, stationery, household linen and even food and flowers: everything is now at hand.
Sézane Paris is a unique place of its kind. It is the image of the history of the brand. Moreover, its designer, that nothing predisposed to work in fashion.
It all started in 2005, when Morgane Sézalory’s sister moved to London, leaving her bags full of clothes she no longer wants. With the baccalaureate in her pocket, the young Ile-de-France student abandoned higher education and then began to customize it, selling it on e-bay in order to make some pocket money. The success is such that it launched Les Components in 2008, an e-shop offering vintage pieces, sourced here and there, and its own creations.
Since 2013 the label Sézane exists. The brand name links from a word creation from her first and last name. First of all, online shop functions as a shopping club. As soon as there are new goods, Morgane sends out a newsletter.