If you want to be successful online, there is no getting around the magic word SEO (Search Engine Optimization). However, it is hard to predict which SEO strategies will bring success and push your website up in Google’s search results without appropriate analysis tools. It is also impossible to determine which weaknesses of your website stand in the way of a good search engine ranking without proper tools. SEO tools are, therefore, an essential tool for every webmaster. With their help, access to your website can be tracked precisely.
SEO Tools: The most important functions
Without accurate data, SEO or marketing managers can only rely on their gut feeling. Since this is, of course, not always a reliable source, SEO tools offer essential data for search engine optimization. This concerns many different areas.
The most important functions of SEO Tools here at a glance:
Keyword Monitoring: Allows the webmaster to see how the website is ranked for relevant keywords daily and to keep track of the development of the ranking over time.
Keyword research: Serves to study and prioritize relevant search phrases.
Analysis of the backlink profile: Provides an overview of all current links to the website and their quality.
Page structure analysis: Helps to analyse the current page structure and to create a sitemap, for example, for Google.
Live Ranking Query: Allows an active query of the website data, for example, to be able to track precisely what effect a viral campaign or similar have on visitor numbers.
Performance analysis: Enables precise analysis of all relevant website metrics, such as loading speed.
Internal Link Analysis: Checks all internal links and provides a list of the link structure.
SEO Tools: The three most important categories
Every website operator has individual goals, and when it comes to SEO, the focus is on other areas. This fact is also reflected in the vast range of different SEO tools. Some of them allow the in-depth analysis of just one single area; others cover all standard SEO functions. So the range of tools extends from very specialized tools to comprehensive all-round solutions. The following three categories can be distinguished:
Offpage tools: With simple off-page tools, the focus is on classic off-page topics such as backlinks as a core SEO discipline. Proven tools are Ahrefs, LinkResearchTools and Majestic.
On page tools: These tools focus on on-page analysis and topics such as content quality, metadata, headlines and more. For example, OnPageDoc or OnPage.org offer detailed reviews for on-page optimization.
All-In-One solutions: These tools provide insight into both content areas: both on-page and off-page. They serve as complete solutions for analysis and assistance with topics such as link building, etc. For the most popular ones, see the next section.
Reading Time: 5 minutes SEO Tool There are numerous SEO tools like SE Ranking. We have also checked numerous and got stuck in SE Ranking. It quickly offers a lot and the resulting tips are useful and help to improve the ranking. https://youtu.be/Y_Xza-cvVS4 Ranking To know where you rank with which URLs to which keywords, keyword monitoring is …
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