The Kenwood Chef Elite is a food mixer developed by Ken Wood in Britain. It is a single machine with many attachments that allow it to perform many functions. The Chef, based on the earlier A200, was introduced in 1950. Kenwood mixers, along with most other Kenwood products were initially manufactured in the UK by Kenwood Limited (not to be confused with the Japanese Kenwood Corporation which manufactures audio equipment). Through globalisation and changes of ownership, eventually, production of all products except the Chef and Major mixers were transferred overseas. Still, even the mixers are all now made in China rather than in Havant. The Chef Mixer was an instant success in the UK and is still Kenwood’s top seller today. Kenwood Ltd has been owned by the Italian company De’Longhi since 2001.
Ken Wood began trading as Woodlau Industries Ltd in 1947. He aimed to produce luxury items that would quickly be seen as necessities. He began marketing a toaster and a food mixer with two beaters. The original mixer sold as “The Kenwood Electric Food Mixer”, designed in 1947 was very similar (possibly too identical) to the Sunbeam Mixmaster Model 3, an American mixer made between 1936 and 1939, and he faced severe competition and possible objection. He completely redesigned the mixer, which was then launched at the Ideal Home Exhibition in London in March 1950. This mixer was no longer just a mixer, as he had added several other functions, and so he called it the Kenwood Electric Chef. It sold for £19 10s. 10d. (£19.54).[1]
Since it was first introduced the basic Kenwood Chef design has changed little, with most changes being cosmetic. The A700 was the first model, superseded by the A700D with minor cosmetic differences and internal updates. In 1960 the Chef was redesigned by Kenneth Grange. During the 1960s the familiarly shaped A701 series was introduced in white with grey trim. Other standard and special versions of the A701 had different colours.
The A703C, of which few were made, was based on the A701 but looked similar to the later A901; it had electronic speed control instead of the centrifugal controller used since the A700.
Reading Time: 4 minutes The Kitchen Helper The Kenwood Chef Elite Titanium is on duty with us every two days. Mostly for kneading bread dough and as a crusher. Accordingly, the machine is always ready to hand in our kitchen and gets not put away. Hence, the model Elite Titanium is so beautiful that it became a jewel in …
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