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How Insta-fashion is changing the way we shop
Instagram has become the window display for a new generation of savvy shoppers – and it’s changing how we consume style, for good and evil.
Sezane in Paris is one of a growing number of brands that might be considered “Instagram famous”. You won’t have seen it on the high street, but one way or another, it may have become a regular feature on your feed. While platforms such as Sezane offer a much more extensive and more easily searchable catalogue of clothes, their items are invariably photographed in a studio against a white background. On the other hand, Instagram brands specialise in showcasing their wares “in the wild” or a stylised set-up that fits their overarching vision of how potential customers might aspire to dress.
