Reading Time: 4 minutes Stock Quote: Zero – A Disruptive Innovation From models to managers, everyone relies on Coca Cola Zero Sugar. At the same time, the population is getting bigger and bigger. Coca Cola is increasingly being criticised and has brought a disruptive innovation onto the market with Zero. However, it is mainly the company’s products that will …
Coca Cola Zero
Coca Cola Zero – A Disruptive Innovation
From models to managers, everyone relies on Coke Zero Sugar. At the same time, the population is getting bigger and bigger. Coca Cola gets increasingly criticised and brought a disruptive innovation onto the market with Zero. However, it is mainly the company’s own products that will lose market share.
The soft drink struck a harmony with the times when consumers pay more attention to their sugar intake. People place a high value on a balanced diet – without compromising on taste. Accordingly, Zero manages to change from a product name to a philosophy of no compromise.
Fahlberg tries unsuccessfully to market his discovery made in 1878. The problem was that the substance was so sweet that it was almost impossible to dose the quantity for a cup of tea. The enormous potential of saccharine only became apparent about a century later, when people became fat due to a lack of exercise in everyday life. For the sweet taste, it only needs a little bit of the substance to replace the sugar and is almost calorie-free.
The experiment fails: The coal tar used by the chemist Constantin Fahlberg boils over and causing a mess. After Fahlberg cleaned it up, he goes home frustrated. During dinner, he notices that the bread he holds in his hand tastes strangely sweet. Later, he realises that he has discovered a new chemical compound with undreamt-of sweetening power in the laboratory. Today it is known as saccharin.
Get your drink now. Order your coke zero at your next occasion in your favourite restaurant, bar or buy the at your retailer. If you have a chance visit the Coke Museum in Atlanta.