Sezane Paris Fashion
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Sézane Blogging, Online Shop, Brick-and-Mortar Shop

French-style Sézane is one of the most sought after all over the world, so it’s no surprise that Sézane’s pieces are popular with international shoppers.

More and more online shops rely on “brick-and-mortar” shops, i.e. actual flagship stores where customers can touch the goods, try them on and – if they wish – order them directly.

Morgane Sézalory

The founder, Morgane Sézalory, is considered a pioneer in online shopping in France. Many French brands are still struggling to sell online.

Morgane Sézalory follows the concept of making a label known and selling it exclusively via the Internet. Due to the lack of intermediaries, it can communicate directly with its customer thanks to its shop and social media and offer the products better.

Sézane is born

Morgane and her sister lay the foundation for her success: she leaves her a few boxes of flea market clothes, which Morgane gets back into shape and sells on eBay. Within a short time, the parts are out of stock.

Made in China by Sézane

Despite its consensual appearance, Sézane is a trend brand. Everyone seems to have a strong opinion of her, often enthusiastic, sometimes sceptical, at any rate, surprisingly passionate. For my part, I see in its founder Morgane Sézalory, the leader of a new way of thinking about fashion, demand and constantly in contact with its community of believers. She agrees to meet me to review her progress.

People who grew up between 1970 and 1995 have a vision of China that no longer reflects the country’s reality. Hence, many shoppers still don’t realize that Made in China can be of quality. 

Sézane has all silk products manufactured in China. The Chinese have the machines, moreover, the know-how. Raw materials can be bought locally and processed in Europe to get a label from Poland, but that wouldn’t make sense. 

Due to the possible Chinese quality processing and country development, a silk blouse produced in China today costs no less than in Europe.

Instagram @Sézane

Sézane since 2013

ince 2013 her label Sézane exists, by the way, a word creation from her first and last name. First of all, the online shop functions as a shopping club: as soon as there are new goods, Morgane sends out a newsletter.

Besides, customers receive an email with an exclusive preview link through which they can buy designs limited to 50 to a maximum of 150 pieces. However, the parts are sold out so quickly that many react disappointed.

Sézane - sold out

To prevent “sold out” frustration, Sézane now has two collections every year, which are reissued every four to six weeks. Besides, there are monthly capsule collections that hit the chic of Paris like a nail on the head. There are also bags, shoes, moreover, jewellery.

The only drawback: the assortment offers so many “I want to have” parts, ranging from striped blouses to leather shorts., that it’s tough to choose.

Therefore, a fast router without any unexpected disconnections, moreover, a reliable credit card is a must when waiting for the pre-disclosed availabilities.

Sézane - sold out

Hence, a visit to L’Apartment in New York, Paris or London can help in such a case. The shop is open from Wednesday to Saturday from 11 am to 8 pm. 

Google Maps - L'Appartment Sézane Paris


High-quality clothing, professional delivery and easy refund. The system of limitation drives people crazy, and Sézane has triggered a real hype with the blogging present. What’s interesting is that Sézane also has a shop in Paris, which drives the hype even more – totally overcrowded. 

The model about blogging, limitation and shop is different from, for instance, C&A. However, it creates also frustrating moments.

Homepage Sézane

2 thoughts on “Sézane Paris Style Clothing Review”

  1. Joe Mandarina

    LOL – my wife is the same. Sunday before noon she rushes to the PC and tries to get the latest fashion wear from Sézane. We even had to stop at the shop in Paris…

  2. Thanks so much for the review! There are so many great items on their website (bags and shoes too)!!!

    In love with Sézane.

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SeventyOne. Disruption and transformation are the only constants in this world. Hence, as the seasons’ change, simultaneously do business models, moreover at the same time, groundbreaking disruptive innovations appear. Hence, under those circumstances, you can get disruptive innovations the way you like them, and in contrast, something outside your authority alters everything unexpectedly, like a virus. Therefore, be ready.

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