French-style Sézane is one of the most sought-after worldwide, so it’s no surprise that Sézane’s pieces are popular with international shoppers.
More and more online shops rely on “brick-and-mortar” shops, i.e. actual flagship stores where customers can touch the goods, try them on and – if they wish – order them directly.
morgane sézalory
The founder, Morgane Sézalory, is considered a pioneer in online shopping in France. Many French brands are still struggling to sell online.
Morgane Sézalory follows the concept of making a label known and selling it exclusively via the Internet. Due to the lack of intermediaries, it can communicate directly with its customer thanks to its shop and social media and offer products online.
Morgane and her sister lay the foundation for her success: she leaves her a few boxes of flea market clothes, which Morgane gets back into shape and sells on eBay. Within a short time, the parts are out of stock.
Made in China by Sézane
Despite its consensual appearance, Sézane is a trend brand. Everyone seems to have a strong opinion of her. Often enthusiastic, sometimes sceptical, and at any rate, surprisingly passionate. For our part, we see in its founder Morgane Sézalory, the leader of a new way of thinking about fashion and demand and constantly in contact with its community of believers. She agrees to meet me to review her progress.
People who grew up between 1970 and 1995 have a vision of China that no longer reflects the country’s reality. Hence, many shoppers still don’t realize that Made in China can be of quality.
Sézane has all silk products manufactured in China. The Chinese have the machines, moreover, the know-how. Raw materials can be bought locally and processed in Europe to get a label from Poland, but that wouldn’t make sense.
Due to the possible Chinese quality processing and country development, a silk blouse produced in China today costs no less than in Europe.
2013 - the start
Since 2013 her label Sézane existed, a word created from her first and last name. First, the online shop functions as a shopping club: as soon as there are new goods, Morgane sends out a newsletter.
Besides, customers receive an email with an exclusive preview link to buy designs limited to 50 to 150 pieces. However, the parts are sold out so quickly that many react disappointed.
To prevent “sold out” frustration, Sézane now has two collections yearly, which are reissued every four to six weeks. Besides, monthly capsule collections hit the chic of Paris like a nail on the head. There are also bags, shoes, moreover jewellery.
The only drawback: the assortment offers so many “I want to have” parts, ranging from striped blouses to leather shorts., that it’s tough to choose.
Therefore, an internet line without any unexpected disconnections. Moreover, a reliable credit card is a must when waiting for pre-disclosed availabilities.
High-quality clothing, professional delivery and easy refund. The limitation system drives people crazy. Sézane has triggered a real hype with the current blogging. What’s interesting is that Sézane also has a shop in Paris, which causes the promotion to be even more – overcrowded.
The business model with blogging, limited availability and shopping experience differs from many other brands. However, it also creates frustrating moments when things are sold out too quickly.
Please read our other blogs.
6 Responses
Sezane is a French label that has been making waves in the fashion industry for its commitment to sustainability and ethical production practices. The label, founded in 2013 by Morgane Sezalory, has quickly become a favorite among fashion lovers around the world.
One of the things that sets Sezane apart is its dedication to using sustainable materials and practices. The brand uses organic cotton, recycled polyester, and other eco-friendly materials in its collections. In addition, Sezane works with factories that prioritize fair labor practices, ensuring that workers are paid fairly and treated with respect.
But sustainability isn’t the only thing that makes Sezane stand out. The brand also offers beautifully crafted, timeless pieces that can be worn season after season. From cozy sweaters to elegant dresses, Sezane’s collections are designed to be both stylish and versatile.
Perhaps most importantly, Sezane is a brand that is committed to making a positive impact in the world. Through its philanthropic arm, the Sezane Foundation, the label supports a variety of social and environmental causes. This commitment to giving back is just one more reason to love this amazing French label.
Overall, Sezane is a brand that truly embodies the values of modern fashion. With its focus on sustainability, ethical production, and timeless style, Sezane is setting a new standard for what it means to be a fashion label in the 21st century.
Sézane, a French fashion brand, is known for its timeless and elegant designs that cater to the needs of modern women. The brand’s commitment to sustainability and ethical practices is highly commendable, and it reflects in their entire supply chain.
Sézane’s efforts to reduce waste, use sustainable materials, and ensure fair labor practices are inspiring. The brand’s focus on quality over quantity is a refreshing change from the fast fashion industry’s norm. Sézane’s unique business model, which involves selling limited-edition collections, allows them to maintain exclusivity while also reducing waste.
Overall, Sézane’s dedication to creating sustainable and ethical fashion is admirable, and it sets a positive example for other brands to follow. As consumers become increasingly aware of the impact of their purchases, it is essential for brands to prioritize sustainability and ethical practices.
Sézanne is a French fashion label based in Paris, and it’s quickly become one of my favorite brands. Their pieces are timeless, elegant, and have that effortlessly chic Parisian vibe. I appreciate that Sézanne focuses on producing high-quality clothing and accessories that are meant to last, rather than just churning out fast fashion trends. Plus, their attention to detail is impeccable – from the carefully chosen fabrics to the unique design elements, it’s clear that a lot of thought goes into each piece. I’ve purchased a few items from Sézanne over the years, and they remain some of my most treasured pieces in my wardrobe. If you’re looking for a French fashion label that offers beautiful, classic pieces with a modern twist, I highly recommend checking out Sézanne.
Sézane is a French fashion label that is taking the fashion world by storm. Based in France, the brand combines classic Parisian style with a modern twist, creating timeless pieces that are perfect for any occasion. The brand’s attention to detail is evident in every piece, from the carefully selected fabrics to the intricate designs. The collections are always on-trend, but never trendy, making them a go-to for those looking for stylish, yet practical, clothing. Overall, Sézane is a must-have label for any fashion-forward woman looking to add a touch of French flair to her wardrobe.
I can only agree with my previous reviewer. I have often ordered from Sézane and now own several pieces I no longer want to miss. Especially the blouses have done it to me. Addiction danger!
The goods are shipped quickly. The garments are wrapped in tissue paper and also a little aromatic. Great! Sometimes small gifts are sent along as well.
Return shipping has always been fast and smooth. The label was permanently attached.
Beautiful clothing & beautifully crafted in detail. Fast delivery.
Straightforward returns & quick refund. And I always had a great surprise in the parcel. Sézane addicted by now … I would love to change my wardrobe completely to Sézane.