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On shoes • Review

On shoes review seventyone
5/5

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On shoes have something special about them. Not in a figurative sense: the company uses characteristic little clouds on the underside of the sole. The unusual sole is convincing, so some On shoes have found their way into our shoe cupboard.

The running shoe fits right away and gives a pleasant feeling. When running, the pressure is evenly distributed over the foot during movement thanks to the elastic laces.

The company’s “Swissness” has become one of the most crucial selling points for the shoes, each with a small Swiss flag as a stamp of quality and performance. Each model is tested in the Grisons mountains in eastern Switzerland, where the company recently built a new model zero-waste mountain lodge.

On Shoe and Roger federer

In 2019, world tennis star Roger Federer has joined the company. On and Roger Federer – it’s the perfect symbiosis. No Swiss brand delivers and tells stories as well as On. And no one is better suited as their narrator than Roger Federer because he embodies everything valued in the rest of the world as Swiss quality: Reliability, innovation, precision.

On shoe Cloud

The On Cloud model is the perfect On shoe to start with. The most important features that distinguish an On Cloud are the sole, the weight, the lacing and the simple design. The new Cloud Tec sole makes your run lighter than ever. The 16 foam elements on the sole, called Clouds, offer you super cushioning. The recent Cloud Tec sole makes your run more effortless than ever before. The 16 foam elements on the sole, called Clouds, offer you super cushioning. Primarily, I would use the Cloud for runs on asphalt due to the sole construction. However, runs on light terrain or gravel paths are also possible without any problems.

Market leader

In Switzerland, On is the market leader, with a market share of 45 per cent. Instead of being proud of this result, that we have a trainer brand that can compete with Nike, Adidas & Co, the local Swiss press manages to criticise the shoes again and again. Sad, because for us, the On shoe remains a significant innovation in running comfort.

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