On shoes have something special about them. Not in a figurative sense: the company uses characteristic little clouds on the underside of the sole. The unusual sole is convincing, so some On shoes have found their way into our shoe cupboard.
The running shoe fits right away and gives a pleasant feeling. When running, the pressure is evenly distributed over the foot during movement thanks to the elastic laces.
The company’s “Swissness” has become one of the most crucial selling points for the shoes, each with a small Swiss flag as a stamp of quality and performance. Each model is tested in the Grisons mountains in eastern Switzerland, where the company recently built a new model zero-waste mountain lodge.
On Shoe and Roger federer
On shoe Cloud
In Switzerland, On is the market leader, with a market share of 45 per cent. Instead of being proud of this result, that we have a trainer brand that can compete with Nike, Adidas & Co, the local Swiss press manages to criticise the shoes again and again. Sad, because for us, the On shoe remains a significant innovation in running comfort.
Stock Market: ON
- Loading stock data...
As someone who loves running, I’m always on the lookout for innovative products that can improve my performance and comfort. That’s why I was so excited to discover On-Shoe, a Swiss brand that has completely reinvented the running shoe.
What makes On-Shoe so special? For starters, their patented CloudTec® technology, which features unique cloud-shaped pods on the sole of the shoe that provide both cushioning and stability. These pods compress upon impact to absorb shock, and then spring back into shape to provide a powerful push-off. The result is a running shoe that feels like you’re bouncing on clouds, with an incredibly smooth and responsive ride.
But the innovation doesn’t stop there. On-Shoe’s designers have also incorporated a number of other features that make these shoes stand out from the competition. The upper is made from a breathable, seamless mesh that’s both lightweight and supportive, and the lacing system is designed to provide a customized, secure fit. There’s even a reflective strip on the heel to help keep you visible during early-morning or late-night runs.
Of course, all of this innovation comes at a price – On-Shoe’s running shoes are definitely on the high end of the price spectrum. But in my opinion, they’re worth every penny. Not only do they look great, but they truly deliver on their promise of a comfortable and responsive running experience. Whether you’re a serious runner looking to improve your performance, or just someone who wants a great-looking and comfortable shoe for everyday wear, I highly recommend giving On-Shoe a try.