On shoes have something special about them. Not in a figurative sense: the company uses characteristic little clouds on the underside of the sole. The unusual sole is convincing, so some On shoes have found their way into our shoe cupboard.
The running shoe fits right away and gives a pleasant feeling. When running, the pressure is evenly distributed over the foot during movement thanks to the elastic laces.
The company’s “Swissness” has become one of the most crucial selling points for the shoes, each with a small Swiss flag as a stamp of quality and performance. Each model is tested in the Grisons mountains in eastern Switzerland, where the company recently built a new model zero-waste mountain lodge.
On Shoe and Roger federer
On shoe Cloud
In Switzerland, On is the market leader, with a market share of 45 per cent. Instead of being proud of this result, that we have a trainer brand that can compete with Nike, Adidas & Co, the local Swiss press manages to criticise the shoes again and again. Sad, because for us, the On shoe remains a significant innovation in running comfort.
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